Marketing blogger

The marketing space is often one giant echo chamber of hypes and trends. I offer different perspectives, to help you separate the sense from the nonsense.
Visit marketing blog

Marketing speaker

Less fluff. More substance. That's what I bring to the stage, with insights and stories drawn from my personal experiences at some of the world's largest corporations.
See how I can help

Travel photographer

Every photo is like a still from a story. Join me on a journey as I travel the globe to capture cities, landscapes, and the people that populate them.
View travel photography

There's more than meets the eye

Marketing blog

New marketing hypes come and go. But you don't want the same tired tips and tricks, recycled over and over again. You want to make sense of it all.

Get a different perspective on marketing. Read my articles, personal stories, and interviews with marketing leaders from around the world.

Why I am returning to B2B marketing

I am happy to take on a new role within Philips as of July 1, 2017. Here’s why I’m returning from B2C marketing to B2B marketing.

Read More

Continuous B2B marketing

How to make the shift from campaign-driven to continuous B2B marketing

Long B2B buyer journeys call for long-term marketing programs, not short-term campaigns. Here’s a blueprint for change.

Read More

B2B marketing campaigns

Why B2B marketing campaigns are outdated for complex sales

The problem with campaigns is that they follow your company’s calendar. Not your customer’s. It’s time for an alternative approach.

Read More

View all blog posts

Travel photography

Do you know that feeling when you see a photo and think to yourself: one day, I need to see this place with my own eyes?

I aspire to take that kind of photo.

Visit my gallery, find inspiration for the places you may want to explore, and discover the stories behind the photos (coming soon).

View more travel photography

What others say about me

Let's connect