How to turn your introversion into a strength (part 2 of 2)


How can you make the most of your strengths as an introvert, without depleting your battery in an attempt to keep up with the world around you? Here are some tips.

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Introversion

How to turn your introversion into a strength (part 1 of 2)


Navigating yourself through life as an introvert can be daunting. But you can learn to turn your introversion into a strength as well. Here are a few tips.

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Why I am returning to B2B marketing


I am happy to take on a new role within Philips as of July 1, 2017. Here’s why I’m returning from B2C marketing to B2B marketing.

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Continuous B2B marketing

How to make the shift from campaign-driven to continuous B2B marketing


Long B2B buyer journeys call for long-term marketing programs, not short-term campaigns. Here’s a blueprint for change.

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B2B marketing campaigns

Why B2B marketing campaigns are outdated for complex sales


The problem with campaigns is that they follow your company’s calendar. Not your customer’s. It’s time for an alternative approach.

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Joe Pulizzi: “Make choices in your content marketing”


Content marketing needs a razor-sharp focus. An interview with Joe Pulizzi, founder of the Content Marketing Institute.

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