How to turn your introversion into a strength (part 2 of 2)

This post is a follow-up to part 1 of a two-part series about introversion. "I can only start my real work when I get home at night. I just can't concentrate with all those scattered meetings and…


Introversion

How to turn your introversion into a strength (part 1 of 2)

It was the most beautiful silence I had ever heard. I had read stories about Greenland - one of the most desolate places on earth - but nothing could have prepared me for this experience. The…


Why I am returning to B2B marketing

It is often said that the magic happens when you step outside of your comfort zone. And indeed, sometimes it does. But the truth is: sometimes it doesn’t. I was outside of my professional comfort…


Continuous B2B marketing

How to make the shift from campaign-driven to continuous B2B marketing

B2B marketing campaigns are outdated. It’s time for a continuous approach, I wrote in my previous blog post. Not a series of disjointed speed dates, but a long-term strategy that builds relationships…


B2B marketing campaigns

Why B2B marketing campaigns are outdated for complex sales

It is one of the most familiar marketing concepts. But it is also one of the most outdated. The campaign. In many B2B companies, short-term campaigns are still the modus operandi. You define a target…


Joe Pulizzi: “Your content marketing needs a razor-sharp focus”

What if all your blog posts, videos and white papers were to vanish from the internet tomorrow? Would anyone miss them? If the answer to that last question is not an unequivocal ‘yes’, it’s time to…