Why I am returning to B2B marketing

I am happy to take on a new role within Philips as of July 1, 2017. Here's why I'm returning from B2C marketing to B2B marketing.

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Continuous B2B marketing

How to make the shift from campaign-driven to continuous B2B marketing

Long B2B buyer journeys call for long-term marketing programs, not short-term campaigns. Here's a blueprint for change.

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B2B marketing campaigns

Why B2B marketing campaigns are outdated for complex sales

The problem with campaigns is that they follow your company’s calendar. Not your customer’s. It's time for an alternative approach.

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