Why I am returning to B2B marketing


I am happy to take on a new role within Philips as of July 1, 2017. Here's why I'm returning from B2C marketing to B2B marketing.

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Joe Pulizzi: “Your content marketing needs a razor-sharp focus”


To build an audience with content marketing, it needs a clear and consistent focus. An interview with Joe Pulizzi, founder of the Content Marketing Institute.

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Jay Baer: “Smart marketing is about helping, not selling”


Is your marketing so useful that people would be willing to pay for it? An interview with Jay Baer, best-selling author of 'Youtility'.

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