Employees on social media

Your employees are not a marketing channel

It is a worrying trend: marketers who see employees as ‘the new distribution channel’. Employees are not PR puppets, and you shouldn't treat them as such.

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Jay Baer: “Smart marketing is about helping, not selling”

Is your marketing so useful that people would be willing to pay for it? An interview with Jay Baer, best-selling author of 'Youtility'.

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