Why I am returning to B2B marketing

It is often said that the magic happens when you step outside of your comfort zone. And indeed, sometimes it does. But the truth is: sometimes it doesn’t. I was outside of my professional comfort…


Joe Pulizzi: “Your content marketing needs a razor-sharp focus”

What if all your blog posts, videos and white papers were to vanish from the internet tomorrow? Would anyone miss them? If the answer to that last question is not an unequivocal ‘yes’, it’s time to…


Jay Baer: “Smart marketing is about helping, not selling"

“The problem with marketers is that we have been taught to be hunters, when really we should be farmers.” Speaker, author, and consultant Jay Baer believes marketing should take a different…