I am a journalist and a psychologist in a marketer’s world.

That means I’m always looking for the human stories behind brands, thinking of ways to make these stories resonate with people.

With twelve years of experience in marketing communications at various multinationals, including Deloitte and Philips, I have developed a good sense of business too – plus a grey hair or two.

I currently work as a senior content editor at Philips, where I cover developments in healthcare. Please note though, that views on this website are my own.

I live in Amsterdam, but whenever I get the chance to, I like to head out into the world with my camera to capture the beauty around us. Because I believe that every photo has the potential to tell a story too.

It’s the common thread in what I do.

I explore. I observe. And I share stories.

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