I am a journalist and a psychologist in a marketer’s world.

That means I’m always looking for the human stories behind brands. And I think of ways to make these stories resonate with people.

With ten years of experience in marketing communications at various multinationals, including Deloitte and Philips, I have developed a good sense of business too – plus a grey hair or two.

I currently work as a senior content editor at Philips, covering developments in healthcare. Please note though, that views on this website are my own (which makes them sound more controversial than they really are).

I live in Amsterdam, but whenever I get the chance to, I like to head out into the world with my camera – to put things into a new perspective, and to search for the beauty in the mundane. Because I believe there’s always more than meets the eye. You just have to look for it.

It’s the common thread in what I do.

I explore. I observe. And I share stories.

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