Why I am returning to B2B marketing

It is often said that the magic happens when you step outside of your comfort zone. And indeed, sometimes it does. But the truth is: sometimes it doesn’t. I was outside of my professional comfort…


Continuous B2B marketing

How to make the shift from campaign-driven to continuous B2B marketing

B2B marketing campaigns are outdated. It’s time for a continuous approach, I wrote in my previous blog post. Not a series of disjointed speed dates, but a long-term strategy that builds relationships…


B2B marketing campaigns

Why B2B marketing campaigns are outdated for complex sales

It is one of the most familiar marketing concepts. But it is also one of the most outdated. The campaign. In many B2B companies, short-term campaigns are still the modus operandi. You define a target…